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Volkswagen ID.3 Electric Car
Advertising
This project was to create a promotional advertisement for Volkswagen's Electric Car the ID.3. For the brief, I was given the company branding and some tag lines that needed to appear on the poster.
Here is my initial planning for the project, sketching out some different combinations of images and colour schemes which I thought would work in Volkswagen's branding style but also the product.
This is the final advertisement design I created for the VW Electric Car. Using a combination of images of the car with a silhouette of a plug to express that it is electric. I also draw a lot of inspiration from VW's icon advertising.
Some of my inspiration, taken from Volkswagen's iconic advertising.
My next consideration was to think about placement and reapproprating my designs for these placements. I chose placements that are most applicable to people driving cars such as billboards that sit above traffic and street level.
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